Why are some brands iconic and some forgotten? It’s a question that many CMOs and business leaders ponder as they navigate the ever-changing competitive landscape. In a world with many options, only a select few brands manage to capture the hearts AND minds of...
Barbie, the iconic doll created by Ruth Handler in 1959, has been a dichotomy of both controversy and enduring popularity since she debuted. Her awesome fashions and many careers continue to tap into the evolving self-perception of women in western society. However,...
In 2018, rockstar psychologist, Jordan Peterson, released his book 12 Rules for Life. The international best seller about self-reliance and self-betterment hit bookshelves and took the world by storm. I discovered that my favorite rule from his list is #2: Treat...