Harness the Power of Generative AI for Digital Transformation
As digital transformation continues to reshape industries, mid-cap companies and corporations are increasingly recognizing the potential of generative AI to drive innovation, enhance customer experiences, and optimize operations. But how can your business successfully...AI Marketing Readiness: 10 Best Practices and Pitfalls Every Leader Should Know
According to a Salesforce study, mastering AI is now the #1 priority for marketers worldwide. As AI continues to revolutionize the marketing landscape, marketing leaders face a crucial challenge: how to effectively implement AI Marketing technologies and tools to...Decoding the Secrets of Iconic Brands: Why Some Endure While Others Fade
Why are some brands iconic and some forgotten? It’s a question that many CMOs and business leaders ponder as they navigate the ever-changing competitive landscape. In a world with many options, only a select few brands manage to capture the hearts AND minds of...Barbie, The Controversial Icon
Barbie, the iconic doll created by Ruth Handler in 1959, has been a dichotomy of both controversy and enduring popularity since she debuted. Her awesome fashions and many careers continue to tap into the evolving self-perception of women in western society. However,...12 Rules for Powerful Brand Marketing with Extended Reality (XR)
In 2018, rockstar psychologist, Jordan Peterson, released his book 12 Rules for Life. The international best seller about self-reliance and self-betterment hit bookshelves and took the world by storm. I discovered that my favorite rule from his list is #2: Treat...