Harness the Power of Generative AI for Digital Transformation
AI Marketing Readiness: 10 Best Practices and Pitfalls Every Leader Should Know
According to a Salesforce study, mastering AI is now the #1 priority for marketers worldwide. As AI continues to revolutionize the marketing landscape, marketing leaders face a crucial challenge: how to effectively implement AI Marketing technologies and tools to...Decoding the Secrets of Iconic Brands: Why Some Endure While Others Fade
Why are some brands iconic and some forgotten? It’s a question that many CMOs and business leaders ponder as they navigate the ever-changing competitive landscape. In a world with many options, only a select few brands manage to capture the hearts AND minds of...Barbie, The Controversial Icon
Barbie, the iconic doll created by Ruth Handler in 1959, has been a dichotomy of both controversy and enduring popularity since she debuted. Her awesome fashions and many careers continue to tap into the evolving self-perception of women in western society. However,...12 Rules for Powerful Brand Marketing with Extended Reality (XR)
